| Xiaomi: Entering International Markets - Teaching Note |
| 作者姓名：Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao; |
| | 商品編號：8B17M045 |
| 出版日期：2017/04/21 | 內容長度：17 頁 |
Teaching note for product 9B17M045.
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| Xiaomi: Entering International Markets |
| 作者姓名：Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M045 |
| 出版日期：2017/04/21 | 內容長度：12 頁 |
After recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi’s domestic success, Xiaomi’s internationalization .....more
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| EasyLife: Developing a Regional E-Commerce Platform |
| 作者姓名：Miao Cui; Xin Li;Yan Zhao;Sitara Aziz;Yupan Guo;Linhai Guo; |
| 商品類型：Case (Field) | 商品編號：9B17M032 |
| 出版日期：2017/02/22 | 內容長度：9 頁 |
After several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, the .....more
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| EasyLife: Developing a Regional E-Commerce Platform - Teaching Note |
| 作者姓名：Miao Cui; Xin Li;Yan Zhao;Sitara Aziz;Yupan Guo;Linhai Guo; |
| | 商品編號：8B17M032 |
| 出版日期：2017/02/22 | 內容長度：12 頁 |
Teaching Note for product 9B17M032.
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| Jiemo Net: How to Position a Profit Model - Teaching Note |
| 作者姓名：Miao Cui; Yupan Guo; Yan Zhao;Sitara Aziz;Tuo Li;Xin Li; |
| | 商品編號：8B17M021 |
| 出版日期：2017/01/31 | 內容長度：9 頁 |
Teaching Note for product 9B17M021.
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| Jiemo Net: How to Position a Profit Model |
| 作者姓名：Miao Cui; Yupan Guo; Yan Zhao;Sitara Aziz;Tuo Li;Xin Li; |
| 商品類型：Case (Field) | 商品編號：9B17M021 |
| 出版日期：2017/01/31 | 內容長度：12 頁 |
Jiemo.net (Jiemo), an Internet-based study-abroad consultant agency headquartered in Dalian, China, began in 2010 by providing application support to customers who wished to apply to study abroad. In 2014, the company discovered that profit existed in providing services to students once they had been accepted to study abroad. Jiemo changed its traditional pricing model, used social media marketing, and collaborated with other agencies to establish .....more
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